50 Ideas for Your 2023 Small Business Marketing Strategy Leave a comment

You can spend your marketing dollars wisely and drive conversions if you pay attention. To learn more about identifying your customer base, check out the “Identify Your Customer” lesson on Salesforce Trailhead.

small business marketing system

Small businesses may not be able to afford a dedicated internal department to run their marketing. Affiliate marketing for small businesses means being able to tap into a wealth of skills and knowledge through the range of publishers they work with. This can open up a variety of different specialties, providing the advertiser with the opportunity to work with some of the best in the business. To employ such a skilled workforce would be out of reach for many small businesses. With affiliate marketing, every business can access a pool of qualified and experienced publishers. Each publisher the advertiser works with already has an established audience.


You can create or update records and generate tasks for other users within your organization to handle. Pipedrive is a popular CRM tool that’s affordable and thus suitable for small businesses with limited budgets. There’s no free plan, which is a drawback, but there’s a 14-day free trial period that you can start without inputting card details. A combination of the Freshworks automation software, the Freshsales suite is all-in-one CRM software that unites sales and marketing.

small business marketing system

You can track leads and opportunities in your pipeline, log communication history and assign tasks to collaborate with your team, as well as get real-time notifications when you receive an inquiry. Monthly plans start at $20 per month and go up to $65 per month, with a sizeable discount if you sign up for a full year. With a CRM platform, you can discover actionable insights about your users, track interactions with them, and manage the entire customer journey, which helps you better tailor your marketing campaigns. In the U.S., half of small and midsize companies have a CRM system, and 15% of those CRM systems were implemented within the last year. The business plan you developed when starting your small business can be a valuable resource as you build out your marketing strategies.

Offers a high ROI

Chances are you’ve already done some of the legwork by conducting market research and outlining a plan for the marketing and sale of your products or services. As a performance-based outsourced marketing method, businesses only pay for the sales generated by each publisher. This ensures there is no wasted budget on advertising methods that may not be effective. Businesses set up the commission rates in advance, providing complete knowledge of how much each sale will cost them.

small business marketing system

In this article, we’ll go over the steps you can take to set up your business marketing for success. It’s important to set clear goals for your marketing plan, like increasing sales by a certain percent. John and Kelly’s auto shop is just getting started, so they want to build a solid customer base. They aim to serve at least a certain number of new customers each month. If you’re using a self-hosted POS system, you’ll need to install the software on a computer.

Get Input From Your Team

Some aspects of marketing — including educating customers, explaining the value of what you offer, or asking for referrals — may come easily for you. However, when you’re ready to grow your small business, you have to expand upon what you already do well in order to reach new leads and guide them through your sales funnel. It will also automate workflows, track prospect behavior and qualify leads. Before you launch an affiliate program, you need to have a strong brand identity.

  • In fact, many companies may simply be looking to automate marketing tasks or to have a dashboard through which they can track their email marketing campaigns and manage their social media.
  • Most small business marketing CRMs have either a free starter version or a free trial.
  • You can set up a Creative request form so users can provide detailed information on the design and content materials they need.
  • With billions of potential customers using various platforms daily, social media is a powerful business tool.
  • Monitor your social channels for conversations or posts that warrant a response.
  • Required software security features are two-factor authentication, encryption and advanced user permissions.

Long story short, when your website ranks higher in SERPs, more people click on your website. Depending on your industry, there may be some variability in how far out you can schedule content. Aim between one and six months ahead, leaving wiggle room for when content is delayed or postponed. If your industry needs a certain amount of time to plan for a big https://www.xcritical.com/blog/xcritical-affiliate-marketing-system-benefits-for-small-business/ event, take that into account as well. For example, if you’re an ecommerce store that wants to plan a big Black Friday promotion, you should plan out content months ahead of November. Google Analytics is a necessary tool, as 99% of marketers will be using their company website as a channel to market to prospects and customers within the next 12 months.

Pricing (10% of score)

At Campaign Monitor we want to empower you with email marketing tools and tips that are powerful yet simple, so you can get back to doing what you do best. If you’ve got a blog or other content on your website, try creating a short video teaser to promote it. Make sure to include a clear call to action with the link where viewers can go to read more. It introduces your product to the target audience and provides a clear call to action (CTA) so they know how they can purchase. This is one of the biggest questions faced by small business marketers looking to get started with video.

Still, Mailchimp is best suited for lightweight marketing work, so seasoned or advanced marketers may find that they quickly outgrow it. The platform makes it easy to generate detailed reports that give you great insight into your sales pipeline. For example, the reports can help you identify which market segments and products are giving you the highest revenue. You can also easily monitor which salespeople in your organization are hitting or missing their targets.

Inbound 101: The basics for getting started

It is a channel you will always own, and it has the capability of generating organic traffic in addition to being a place to send traffic from advertising and other marketing initiatives. If you have evidence that people are taking to Google with purchasing intent for your particular solution, you may find that paid ads will give you that short-term ROI. Your value proposition is what will differentiate https://www.xcritical.com/ you from others in your space and make up your prospects’ minds that you’re the provider to go with. Larger companies may be able to appeal to a wide market, but they say “the riches are in the niches” for a reason. Before starting his writing career, Gerald was a web programmer and database developer for 12 years. If you get excited about your marketing, you can boost your ability to grow.

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