Creation Features of the LEGO Business History Leave a comment

Ole Kirk Christiansen started out the lego organization in 1932 as a carpenter. But the financial major depression of that period prevented him from building houses and he had to watch out for other ways to earn money. This individual came up with the concept of making wood toys and named his new business Lego, combining two Danish words: “leg godt, ” meaning “play well. ”

In 1947, Lego manufactured its 1st large purchase that would alter its fortunes. It bought a plastic injection-molding machine that allowed these to mass-produce different kinds of clear plastic toys. The first 200-plus products included baby rattles, toy tractors and small plaything. Then in 1949, this company started making what became its well known stones. They were referred to as Automatic Products Bricks and in addition they were the forerunners in the Lego blocks that we know today.

The key piece of the Lego program clicked in to place in 1958 when Christiansen’s son, Kjeld Kirk Kristiansen, invented a unique tube inserted inside every single brick that made it stick with other Lego pieces in nearly endless combos. This breakthrough discovery increased the selection and capabilities of the Profano bricks and allowed children to create their particular creations with them.

In the nineties, Lego enhanced into distinctive toy classes including digital games and movie-themed toys and games based on well-liked franchises just like Star Battles, Batman and Harry Potter. These styles helped to keep the brand relevant and fresh, allowing it to maintain a strong global presence. Yet , it also designed that LEGO were required to work to lower the time it was a little while until to bring new releases to market.

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